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Brands + Trust: What’s stronger – hate or love (Consumerology) | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
by David Thomas

Marketers, you have work to do.

Trust among consumers has headed in the wrong direction over the past five years. Take special note, the slide is more pronounced among women, whom we all know are the prime decision-makers in household spending: 54% are less trusting of companies versus 42% among men, according to the latest research.

http://www.marketingmag.ca/news/marketer-news/brands-trust-whats-stronger-hate-or-love-consumerology-112763
 

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